Product Review websites abound on the internet, but they’re far from all being equal in regard to integrity and honesty. Many product review websites appear to be unbiased at first, but further inspection signifies their true intent: to simply advertise goods favorably, so they are able to generate an income via affiliate links.
Below are a few ways to assess whether a web site and its owner(s) are only in it for any funds, or even if they have honest really basic, consumer-oriented product reviews:
1. Who Runs the website? A genuine review site is going to have an About/Bio/or Info page which details who has the site (and oftentimes why they started it.) Way too many websites claiming to be’ product review’ websites are run by affiliate marketers posing as “honest” evaluators, when actually their sole intent is usually to just recommend every product they write about.
2. Do the Reviewers or Site Owners Purchase The products Themselves? This is a crucial element for review integrity. Just like scientific tests, there is a strong proclivity towards favorable bias of a product if the reviewer didn’t pay for it himself. The simple fact that a reviewer pays for the product(s) him or perhaps herself speaks volumes about their impartiality and ability to be objective throughout the review.
3. Does the website Review several Products or perhaps Only One? A site that reviews a selection of products is a lot more apt to be basic and a true review website than a website in which just one product is reviewed. Precisely why would someone visit the trouble of creating a website for just one single product and then present it a bad review? Of course the review is going to be good (although at times they might throw in a bad comment or even 2 to make the looks of being impartial.)
Single-product-sites are popular with affiliate marketers because the online search engine offer strong weight to using keywords in the domain name (url title.) So if the product getting assessed is’ Acme List Building Secrets’, then using an url of’ AcmeListBuildingSecretsReview’ will usually give that site a greater location in the various search engines.
4. Do the Reviewers Have just Positive Things to Say about the products They Review? A truly neutral product review site will have both positive and negative reviews. If all the reviews on a website are healthy, and each product is endorsed, then there’s best choice that the reviewer is serving his own interests rather than those of the consumer.
5. Does the Review Headline Use the name’ Scam’? This’s a classic approach used by many unscrupulous buyers to utilize keywords in the title and to give the look of shoring up the trust factor. A sample headline may well check, “Is Acme List Building Secrets a Scam?” – since it utilizes the keyword phrase in the title, as well as that expression will mirror what individuals type in the search box when they have questions about a product.
These are just a couple of key components to consider when examining the integrity of a product review website.